Stuck with Looker Studio and SA360? Here’s How to Master Aggregation in 2025
Stuck with Looker Studio and SA360? Here’s How to Master Aggregation in 2025 If you’ve ever stared at your SA360 campaign data in Looker Studio, wondering how to make sense of the endless rows of numbers, you’re not alone. Aggregation is supposed to simplify your life, but it can quickly turn into a headache when you’re not sure how to apply it to your paid search campaigns. Take a deep breath—you’re not stuck, and you’re definitely not alone. In this guide, we’ll walk through how to use Looker Studio aggregation to turn those overwhelming data dumps into dashboards that actually help you make decisions. Let’s tackle this together. --- What’s the Problem with Aggregation? You probably know this scenario: your boss asks for a quick report on impression share trends, and you panic because your Looker Studio dashboard is showing the wrong numbers. The totals don’t make sense, averages feel off, and you’re ready to go back to spreadsheets. Here’s why it happens: aggregation in Looker Studi...